"Our goal is to make it so there's as little friction as possible to having a social experience." -- Mark Zuckerberg While introducing Facebook's timeline feature at the F8 conference, Mark Zuckerberg referred to the promise of "real-time serendipity in a friction-less experience." This made the term "frictionless sharing" a popular term, and according to the ReadWrite Web, one of the top technology trends of that year. Facebook and other social networks have invested considerable resources into fulfilling the promise of frictionless sharing. These big players have the resources … [Read more...]
The Psychology of Sharing: A Persona-based Approach to Sharing on Social Media
In our last post, we introduced the concept of the Social K-factor as an accurate measure of the virality of your content on social media. We defined the Social K-factor as: ks = s * c where c = the sharing ratio - rate at which visitors share a page, and s = the Social Coefficient The key to improving your Social K-factor is to improve your sharing ratio. This is primarily a function of your content, the ease of sharing, and the needs of your visitors. In this post, we will examine the latter – the typical personas that share content and social media, and the factors that … [Read more...]
The Social K-factor: Tracking Viral Growth in a Social World
A product (or service) that grows by itself, driven by its customers who bring in more customers is considered to be "going viral." While few products are inherently viral, marketers have used viral marketing techniques to establish their brands and create awareness about their products. The growth of Hotmail in the late '90s is one of the first instances of a viral product (both sender and recipient need to use the product) and a viral marketing campaign (the default email signature inviting recipients to get their own free account). Social media is a great example of a viral product. … [Read more...]
TiE Promotes Silver Anniversary Conference with Engage.Social
Last weekend, over 6,000 attendees from around the world gathered at the Santa Clara Convention Center for the 25th anniversary of the TiE Conference (http://www.tiecon.org). The conference featured insightful presentations by the likes of Tim Draper, Vinod Khosla, and other luminaries in the technology space, and participants learned about the latest advances in autonomous vehicles, artificial intelligence, drones, IoT, personalized medicine, and other intriguing technologies.. In order to promote conference attendance, the organizers realized that many prospective attendees are … [Read more...]
