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“Our goal is to make it so there’s as little friction as possible to having a social experience.” — Mark Zuckerberg While introducing Facebook’s timeline feature at the F8 conference, Mark Zuckerberg referred to the promise of “real-time serendipity in a friction-less experience.” This made the term “frictionless sharing” a popular term, and according to… Continue Reading
In our last post, we introduced the concept of the Social K-factor as an accurate measure of the virality of your content on social media. We defined the Social K-factor as: ks = s * c where c = the sharing ratio – rate at which visitors share a page, and s = the Social… Continue Reading
A product (or service) that grows by itself, driven by its customers who bring in more customers is considered to be “going viral.” While few products are inherently viral, marketers have used viral marketing techniques to establish their brands and create awareness about their products. The growth of Hotmail in the late ’90s is one… Continue Reading
On May 4 th and 5th, 2018, over 5,400 attendees from around the world gathered at the Santa Clara Convention Center for the TiEInflect Conference (@TiEInflect). This conference is the largest in the world on the subject of Entrepreneurship, and this year it featured insightful presentations by over 200 speakers on subjects such as AI,… Continue Reading
